Marketing
Don't like me. Recommend me.
Sunday, August 20, 2017
Word-of-mouth may be the most valuable form of promotion, but not all shout-outs are created equal.
Sunday, August 20, 2017
Word-of-mouth may be the most valuable form of promotion, but not all shout-outs are created equal.
Fear is on the rise. Conventional wisdom suggests this is bad for brands and for marketers. But new research suggests otherwise.
Sunday, August 13, 2017
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When making your case, it's tempting to rely on experts. But consumers are increasingly shunning experts and relying on confident amateurs.
Sunday, August 6, 2017
An order for shoes offers a case study in what's wrong with most email marketing and also reveals the seed of a cultural trend
Sunday, July 30, 2017
Branding relies upon a story that lives inside the consumer's brain. But that story is changing in an era when stories appear and evaporate in a fraction of a second.
Sunday, July 16, 2017
What happens when your brand symbolizes something offensive to others? How much do logos incite bad behavior? The case of the Washington Redskins.
Sunday, July 9, 2017
As consumers continue cutting cords, ESPN is facing the biggest business challenge in its history. New research indicates its brand is also at risk.
Sunday, July 2, 2017
Being t-shirt worthy was once the imperative for brand managers. But consumers have drifted away from badging brands to confer status. Instead, they seek ways to hack the brand's cultural currency to satisfy their social media reach.
Sunday, June 25, 2017