The 3 subject areas to master if you want to become a great brand strategist
Sunday, January 29, 2017
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Customer satisfaction is the driving objective of most successful brands. But new research suggests that satisfied customers are harder to please. What's a brand to do? Seduce them with the promise of something different tomorrow.
Sunday, January 22, 2017
For all the excitement created by the latest innovations, American Greetings reminds us that some old-school products are equally great at capturing our hearts.
Sunday, January 8, 2017
The sharing economy grows and grows, but the richest value in sharing is lost. It's not what we send out but what we do together that makes sharing meaningful.
Sunday, December 11, 2016