What marketers can learn from the fate of the social media's newest favorite failure.
Sunday, April 30, 2017
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New research on gift giving suggests that experiential gifts deliver more bang for the buck in building personal relationships
Saturday, April 22, 2017
In the quest to become indispensable to consumers more brands should consider how they can ritualize their brand experience
Sunday, April 9, 2017
Despite a spate of bad press and questionable behavior, most consumers will tolerate the Uber brand out of sheer necessity and proven behavioral economics.
Sunday, March 5, 2017