Strategy
Are You In or Not?
Making consumers feel that they are on the outside looking in is a common marketing tactic, but recent research indicates it might be very risky.
Sunday, June 18, 2017
Research
Do Brands Do Better by Going Green?
Many brands are positioning themselves as environmentally-conscious leaders. But how much does a green brand strategy drive sales and influence brand attitudes?
Sunday, June 11, 2017
Experience
No Pain. No Gain.
Conventional wisdom dictates that brands should provide comfort to consumers and ease their pain. But a new study reveals circumstances when pain is welcomed.
Saturday, June 3, 2017
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Consumers
Sex and Brands
According to recent data, Americans are having less sex. They're also having fewer children. What does it mean for marketers?
Sunday, May 14, 2017
Culture
Fyre Danger
What marketers can learn from the fate of the social media's newest favorite failure.
Sunday, April 30, 2017
Research
Give The Gift of Experience
New research on gift giving suggests that experiential gifts deliver more bang for the buck in building personal relationships
Saturday, April 22, 2017
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Essay
Unapologetic Data
A fire hose of data both blesses and curses brand managers. The trick is not getting lost in the data or fogetting the humans it represents.
Saturday, April 15, 2017
branding
From Habits to Rituals
In the quest to become indispensable to consumers more brands should consider how they can ritualize their brand experience
Sunday, April 9, 2017