Tag: Identity

Appleby

Moyers & Co.

Identity

A Historian's Thoughts on America's Identity

When we think of brand identities we often forget that nations have them, too. Historian Joyce Appleby suggests a profound ideal that lies of the root of the American brand.

Black name

Branding

Why is Black Friday Black?

Color names can provide a powerful influence over brand identity--an influence that is often counter-intuitive.