Branding

Dollar Shave Club: Part IV

In my ongoing ode to Dollar Shave Club, I commend them for smart brand extension.

Thursday, June 6, 2013

Dollar Shave Club continues its track record of brand consistency with the launch of Dr. Carver's Shave Butter.

Saturday, May 11, 2013

While many think that price is the antithesis of branding, it is actually a powerful positioning tool.

Sunday, April 14, 2013

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Benjamin Stäudinger/Flickr

While the memorability of your brand name matters, there's another facet of naming that matters more.

Tuesday, March 12, 2013

I ventured to KPCC's Drucker Family Forum to chat with Matt DeBord about my new book, Brand Real

Saturday, March 2, 2013

The death of advertising is a bit premature, especially when considering the category's standard-bearer: the Super Bowl spot.

Monday, February 4, 2013

I interviewed Daniel Pink about his new book, To Sell Is Human for Live Talks LA.

Saturday, January 19, 2013

Challenger brands are a unique species identified by three essential qualities.

Friday, December 7, 2012