Is your brand a seasonal or a perennial? What does it take to brand for the long haul?

Saturday, May 23, 2009

Branding

Extensions and Deep Cues

In a down economy many brand managers review their brand architecture to determine what to cut and what to nourish. A new study offers guidance.

Saturday, April 11, 2009

When times are tough, brands have new decisions to consider. Here's an overview of how to navigate the water.

Friday, March 6, 2009

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Great brand experiences have a profound effect on the way consumers remember.

Sunday, February 22, 2009

How the US government seized control of a trademark to thwart a band of outlaws

Sunday, November 16, 2008

Narrative has an architecture. And it's the key to better branding.

Saturday, October 11, 2008